Thomas the Tank Engine is a British institution – one who, believe it or not, is now over 70 years of age.

For the last seven decades, Thomas & Friends™ has been a symbol of fun and friendship. Much-loved by children and parents alike, nationwide.

We set out to show parents that Thomas is still young at heart, still relevant and exciting and bringing the same joy it brought us all those years ago.

We had weeks to pull together a tourable experience that travelled the whole of the UK – reaching a different destination every day – combining the very best in soft play, digital learning and hands-on interactivity.

Think interactive games, ball pits, slides, jungle gyms, and more. All while managing countless retailers, suppliers and partners to deliver on-time and on-budget.

The online buzz was real: over 41,000 unique additional website visitors, 58% of whom were between 3 and 9 years old. Over 10 million impressions on social media. 7 million online views on Netmums.com. And 48 stand-out pieces of regional and local news coverage.

“All stores demonstrated superb growth in sales and significant footfall increases. Every store said the event was fantastic and has been a tremendous driver in sales and footfall. From our perspective, this was the best branded event we’ve seen.”

– STORE OPERATIONS, TOYS R US UK