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OUR MANTRA
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When others say they can’t, we show we can.

We’re Sidekick. A harmonious collective of specialists without the politics, pointless processes or corporate red tape. We’re in the business of making things happen. So, we focus on collaborating with, not working for. Sweating the small stuff and going the extra mile to get sh*t done, and done right. We love what we do and we work on projects that get us up in the morning and make us proud of what we do.

OUR SINGLE-MINDED PROPOSITION
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To change the way people see, try and buy; Using humanised experiences, dynamic content and experience-driven engagements to help brands make better human connections.

WHAT WE DO
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We create unforgettable experiences and head-turning content that delivers your message straight to the people that need to hear it. When, where and how they want to hear it. Helping brands balance their digital footprint with human-first communications that disrupt the buying journey.

People aren’t just data in a report or numbers in a spreadsheet. We see them for what they truly are: living, breathing, wanting, needing human beings. So, we ignore outdated customer profiles and generic demographics and focus on their needs, attitudes and behaviours.

After all, there’s no such thing as customers. Only people.

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BRAND

EXPERIENCE

Using data-driven planning, creative thinking and up-to-the-minute cultural knowledge, we unleash big experiential ideas that are deeply rooted in your brand.
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BRANDED

CONTENT

Across digital, social and TV, we’ll take you from that initial lightbulb moment to finished film. And then further. And further still.
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DIGITAL AND

GAMIFICATION

Websites, apps, hubs and games that immerse and engage your audience, trigger meaningful actions and build that all-important buzz.
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CREATIVE AND

DESIGN

Exploring the possibilities and discovering original ways to achieve them. Our creative team will turn your communication into an opportunity to be seen, heard and followed.
OUR PEOPLE
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We’re a hyper-connected and constantly evolving team of makers, do-ers, creatives and thinkers who think fast and act faster. A collective of diverse individuals with no politics, pointless processes or corporate red tape. Not just for our clients, but for our people too.

Scroll across to see our people…

OUR VALUES
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CUT TIME NOT CORNERS

Our industry moves fast. We don’t have time to overthink or question things. Instead, we prioritise doing and doing well. Say yes. Strap yourself in. And get it done

OWN YOUR SH*T

We’re all in this together. If one of us f*cks up, we all do. So it’s important that everyone takes responsibility and accountability for their work.

SWEAT THE SMALL STUFF

The tiniest details can make or break the bigger picture. That’s why we aim high, aspiring to make every detail perfect. To be the best we can be and actually care.

STICK TOGETHER

A high-pressure environment can take its toll and we get through it by sticking together. Supporting each other, celebrating each other, and enjoying ourselves along the way.

SIDEKICK® (VALUES)
OUR CLIENTS
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We’re trusted by some of the world’s best loved brands.  And, we’re constantly striving to come up with the most innovative and insightful ways to make a real difference to their bottom line. Busting a gut to make them happen in the most brilliant way.