The NBA wanted to engage with a European fanbase, connecting with a new audience by updating them with the latest news and social content.

We were up for the challenge – and a challenge it was, as teams switched last-minute, injuries caused line-up changes and content needed updating in real-time.

We rapidly assembled a team to edit footage soon the fly; crafted not one, but two cohesive visual identities; created our own library of fast-paced, action-packed stock music; and even dashed to the London game at the O2 to film the best bits for our fledgeling audience.

We’ve produced hundreds of videos and counting, including more than 15 weekly localised edits for broadcasters across Europe.  And, we captured the hard-won attention of over 10 million fans globally. Every. Single. Season.

“It’s been a real pleasure working with the team over the last 3 seasons. Together we’ve produced 1000s+ of engaging short-form videos to fill the NBA’s European social media channels.”

– SENIOR ACCOUNT MANAGER, NBA