Hot Wheels has evolved into a lifestyle brand with some serious horsepower – championing the challenger spirit through gaming, content, partnership and live experiences. And this approach has been bonding kids and Dads for decades.

We’ve worked with Hot Wheels since 2012, so it’s no surprise they turned to us to help drive engagement amongst the biggest influencer  – Mum.

We discovered that Mums love shopping with their little ones. So, we injected some serious fun into their day-to-day, hosting epic experiences along the shopper journey and capturing the whole family’s imagination.  We helped kids build their own tracks, race their friends and compete against one another for epic prizes. And we got to show both Mum and Dad everything the brand had to offer.

We facilitated over 100,000 face-to-face experiences, engaged over 92% of mums for over 7 minutes, and delivered a £1.2 million increase in sales over 12 weeks.

So yeah, we’d call this campaign a success.

“The response for Hot Wheels was again fantastic. Customers loved it: great interactivity, lots of fun and well set-up. Sales on related categories were positive, and footfall increased. The store teams loved it too!”

– STORE OPERATIONS, TOYS R US UK