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Cookie PolicyCookie Policy
WHAT IS THIS NOTICE ABOUT?
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This Cookie Policy explains how we use “cookies” and similar technologies (such as “web beacons,” “pixels” or “tags”) on the Sidekick Live Limited website at https://www.sidekick.uk/ (together the “Site”). It is designed to assist you in making informed decisions when using our Service. Please take a moment to read and understand this Cookie Policy. This Cookie Policy should also be read in conjunction with our Privacy Policy and our Terms and Conditions.

Contents
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1. What are cookies or similar technologies?
2. How long do cookies last?
3. Which cookies do we use on our Site and App?
4. Is consent needed to use cookies?
5. How do I refuse, block or delete cookies?
6. What about Google Chrome cookies?
7. Will this notice change?
8. Have any feedback for us?

01. WHAT ARE COOKIES OR SIMILAR TECHNOLOGIES?
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Cookies are very small text files or pieces of code, which often include an anonymous unique identifier. When you visit a website, the website will request to store this text file on your device in order to remember information about you, such as your language preference or login information. Other information gathered through cookies may include the date and time of visits and how you are using the particular website.

We also use similar technologies to cookies known as “web beacons”, “pixels” or “tags”. These technologies do a similar job to cookies, allowing website operators to count page views and understand how visitors interact with and respond to certain content on a webpage or in an email.

For the purposes of the remaining sections of this Cookie Policy, we refer to all cookies and similar technologies using the above features as “cookies”.

We use “first party cookies” and “third party cookies” in connection with our Site. First party cookies are cookies placed by us to collect information about you. Third party cookies are cookies placed by third party website operators. Information about you collected by those third-party cookies will be shared with the relevant third party. Please refer to the relevant third-party website operator’s privacy notice for more details about the information they collect and how they use it.

Please note that our Site may link to third party websites which are not operated by us. Where you follow links from our Site to the website of a third party, that website may place different cookies on your device. You should check the relevant privacy notice and/or cookie policy for more information about how that third party uses cookies.

You should be aware that applications you use to access our Site, such as your website browser, may also place cookies on your device when visiting our Site, or other websites. An example of this would be where you sign into Google Chrome using a Google Account (see Section 6 below). We do not have control over these third party cookies, so you will need to manage these cookies in the settings of the relevant applications.

For more details on cookies and similar technologies, please visit All About Cookies.

02. HOW LONG DO COOKIES LAST?
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All cookies have expiration dates that determine how long they stay in your browser:

Session Cookies – these are temporary cookies that are placed on your device during your browsing session and then expire (and are automatically erased) whenever you close your browser.

Persistent Cookies
– these are designed to last for a pre-defined period of time, which varies depending on the nature of the cookie. Persistent cookies stay in your browser until they reach their individual expiry date, or until you manually delete them (see Section 5 below).

03. WHICH COOKIES DO WE USE ON OUR SITE [AND APP]?
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We use the following types of cookies:

Essential Cookies – Essential cookies are those cookies which a website could not operate without. Essential cookies include cookies such as login cookies and shopping cart cookies.

Functionality Cookies
–These cookies recognise you when you return to a website, remember your preferences and provide enhanced, more personalised features. These cookies also help to provide you with content relevant to your locale, for example allowing you to see the Site in your preferred language.

Security, site and product integrity Cookies – These cookies help keep your account, data and the Site safe and secure. Such cookies can help us identify and impose additional security measures when someone may be attempting to access a Site account without authorisation, for instance, by rapidly guessing different passwords. These cookies also store information that allows us to recover your account in the event you have forgotten your password or to require additional authorisation if you tell us your account has been hacked.

Analytics/Performance Cookies –Analytics cookies, along with other information, allow websites to calculate the aggregate number of people using a website and which features of a website are most popular. This information is generally used to improve the website and the way visitors are able to move around it.

Social Media Cookies –These cookies are used to personalise your interaction with social media, such as Twitter, Facebook, Tumblr and YouTube. Such cookies recognise users of those social media sites when you view social media content on the website. They also allow you to quickly share content across social media, through the use of simple “sharing” buttons. Some websites may also contain features that enable you to use your social media account to sign in and create/maintain an account with the website you are visiting and to enable the website operator to store your content. This involves the use of cookies.

Targeting Cookies –Targeting cookies (also known as advertising cookies) help us to deliver our adverts when you visit other websites, such as news websites. This is known as ‘retargeting’. This technique helps to ensure that the ads you receive are more relevant to you and your interests. These cookies help to measure the effectiveness of an ad (for example, by reporting whether you have clicked on it) and can also limit the number of times that you see an ad (for example, if you see it twice but don’t click on it, you may not see it again). These cookies are usually placed by advertising networks that we and other advertisers work with to deliver ads. They remember that you have visited a website and this information is shared with other ad networks to show you relevant ads.

The table below sets out more information about the individual cookies we may use on our Site and the purposes for which they are used.

Cookie
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Cookie Name
cache-sprite-plyr

1st Party or 3rd Party cookie
1st Party

Cookie Type
Functionality

Purpose
Necessary for the cache function . A cache is used by the web site to optimise the response time between the visitor and the website. The cache is usually stored on the visitor’s browser.

Duration
Session

Cookie Name
plyr

1st Party or 3rd Party cookie
1st Party

Cookie Type
Functionality

Purpose
Necessary for the implementation of video-content on the web site.

Duration
Session

Cookie Name
_ga

1st Party or 3rd Party cookie
3rd Party

Cookie Type
Analytical

Purpose
This is a Google Analytics cookie. It registers a unique ID that is used to generate statistical data on the use of our Site.

More information about Google Analytics can be found here: http://www.google.com/intl/en/analytics/privacyoverview.html

Duration
2 years

Cookie Name
_gat

1st Party or 3rd Party cookie
3rd Party

Cookie Type
Analytical

Purpose
This is a Google Analytics cookie. It is used to throttle the request rate on our Site.

More information about Google Analytics can be found here: http://www.google.com/intl/en/analytics/privacyoverview.html

Duration
Session

Cookie Name
_gid

1st Party or 3rd Party cookie
3rd Party

Cookie Type
Analytical

Purpose
This is a Google Analytics cookie. It registers a unique ID that is used to generate statistical data on the use of our Site.

More information about Google Analytics can be found here: http://www.google.com/intl/en/analytics/privacyoverview.html

Duration
24 hours

Cookie Name
vuid

1st Party or 3rd Party cookie
3rd Party

Cookie Type
Analytical

Purpose
Collects data on the user’s visits to the web site, such as which pages have been read.

Duration
2 years

04. IS CONSENT NEEDED TO USE COOKIES?
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Non-essential Cookies – We may only store and access non-essential cookies on your device with your permission. You are not obliged to give consent to our use of non-essential cookies. If you do give your consent and then change your mind, you can block or delete them (see Section 5 below).

Essential Cookies – Please note that we do not need your consent to store and access essential cookies on your device, although you can still block or delete them (see Section 5 below).

05. HOW DO I REFUSE, BLOCK OR DELETE COOKIES?
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There are various ways that you can manage your cookie preferences, but please be aware that in order to use some parts of our Site you will need to allow certain essential or functional cookies. If you block or subsequently delete those cookies, some aspects of our Site may not work properly, and you may not be able to access all or part of our Site.

Your options for managing your cookie preferences are set out below:

You can block the use of cookies generally (not just in respect of our Site) by activating the relevant settings in your browser. For more information on cookie management and blocking or deleting cookies for a wide variety of browsers, visit All About Cookies.

Further, if you do not want to be tracked by Google Analytics, you can install the Google Analytics opt-out browser add-on (but this will only work on certain browsers). For further information on Google Analytics and its use of cookies, please consult the Google Analytics Cookie Policy.

06. WHAT ABOUT GOOGLE CHROME OR OTHER BROWSER COOKIES?
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Separately to our use of Google Analytics cookies, when you access the Site via Google applications such as Google Chrome, Google may collect user information for the purpose of Google serving personalised advertising across your devices. Google is able to place these advertising cookies on the devices used by visitors to the Site because we use Google services to run the Site. However, these cookies are dropped for Google’s own purposes and as such we do not have any control over how or when they are dropped. You will need to opt out of receiving these cookies via your Google settings. For further information about these cookies please see:

https://policies.google.com/technologies/types?hl=en-US.

Please note that other browsers may use similar tools.

07. WILL THIS POLICY CHANGE?
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We may update our Cookie Policy from time to time. This might be for a number of reasons, such as to reflect a change in the law or to accommodate a change in our business practices and the way we use cookies. We recommend that you check here periodically for any changes to our Cookie Policy.

08. HAVE ANY FEEDBACK FOR US?
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If you have any questions or feedback on our Cookie Policy, please contact us using the details set out in our contact details in our Privacy Policy.