Why? To raise the company’s profile as the UK’s number-one food delivery service, engaging long-term fans and newbies alike and leaving a lasting legacy as the ‘better mainstream choice’.
To win in every neighbourhood, we needed to balance national scale with a drive for fame. So, we took to the road with our escape room Roo Bus, bringing the brand to our audience’s doorstep (along with plenty of free food – over 100 tons, to be exact).
We unleashed our street teams in the suburbs, brought Food Freedom to the foodies at Taste of London and made memories with our ball pit photo booth. And, to top it all off, we created five full-on food festivals.
A campaign that could be scaled from local to nationwide that spanned a whole year, with last-minute activations taking just a few days to turn around.
This was no mean feat, but certainly paid off, with local orders increasing by 20-40% week-on-week and new customers by 20%. All contributing to a 72% revenue growth for Deliveroo across the UK.
Now that’s a takeaway to really enjoy.