BY YOUR
SIDE
OUR PROMISE
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SIDEKICK® isn’t just our name. It’s our promise to you.

A guarantee that we’ll always be there, whatever you need. Sharing new ideas and challenging you with fresh perspectives. Working tirelessly behind the scenes to help you achieve your goals.

OUR APPROACH
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BARRIER BREAKERS

We’ve broken records. We’ve delivered world-firsts. We’ve used new innovations in ways they’ve never been used before. We pride ourselves on our cutting-edge thinking, and we’re never afraid to take an idea that one step further. Because you know what they say: go big or go home.

MARK MAKERS

We get closer to the people who matter, delivering dynamic engagements that evoke feelings, forge connections and demand participation.  Powerful campaigns that’ll leave a lasting impact in the minds and hearts of your audience for years to come.

CHANNEL CHANGERS

Hundreds of times a day, we’re faced with a split-second decision of whether or not to dismiss an ad, a conversation, a video, a whatever. We create content and build experiences that are hyper-relevant to your audience. Right here, right now. Then, we tap into and twist the latest trends to our advantage, driving action and influencing customer behaviour.

SIDEKICK® (STRATEGY)
OUR METHODOLOGY
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We create better connected brands by affecting behaviour through eight key principles.

/01

ATTENTION

We optimise campaigns for attention: the primary driver of human engagement.
/02

REACH

We get closer to the people who matter through smart market segmentation.
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PLACEMENT

We drive brand interaction by delivering dynamic engagements through the channels that people love.
/04

RELEVANCE

We speak your audience's language, creating campaigns that are tailor made to them.
/05

REALNESS

We align your actions with your purpose and empower you to act authentically.
/06

VALUE

We make stuff interesting, useful and relevant to engage at every touchpoint.
/07

FEELING

We strive to trigger an emotional response: the most powerful selling tool we have.
/08

PARTICIPATION

We inspire, motivate and create opportunities for people to share.